Urgences-santé

Urgences-santé is the only public pre-hospital emergency services organization in Quebec. It serves Montreal and Laval, the most densely populated areas in Quebec.

Our collaboration began with a desire to inject a refreshing new look into their brand identity. The goal was to give their brand image a distinctive, youthful, vibrant and human look, while positioning them as an employer of choice and an industry leader in terms of size, history and role in society.

Since 2022, we have been developing a bright, coherent brand universe for Urgences-santé, with dynamic, modern graphic elements that allow for great flexibility of use.