We measure satisfaction to get you closer to your customers, today.

As leaders in customer experience and marketing research for the past 20 years, our team of experts is fully equipped to measure, manage and improve your customer experience. We do it with advanced methodological tools and approaches adapted to your business needs. Your most defining improvements start here.

Collect high-value data

We have a panel of over 120,000 qualified and rapidly growing mystery shoppers ready to participate in surveys, giving our studies an extraordinary level of representativeness.

Advice and Guidance Every Step of the Way

A seasoned team of marketing research and business intelligence analysts capable of interpreting, analyzing, and presenting your data with unrivalled precision.

Results Available in Real Time

Measurement tools that capture high-quality data thanks to our in-depth knowledge of psychometrics.

What we bring to the table.

See your business through your customers’ eyes! Get the information you need to develop an action plan centred on the most important people in your business: your customers.

Voice of Customer Survey

We cannot improve what we do not measure. Streaming satisfaction surveys provide a snapshot of your customers’ satisfaction level at key points in your various processes and channels. We use our expertise to ensure that your measurement tool produces key customer experience indicators that you can track in real time. Our platform allows you to respond to your detractors promptly to recover them and turn them into promoters.

Learn more about Voice of Customer Surveys

Mystery Shopper Programs

Our customer mystery shopper programs allow you not only to measure how well the service standards set by your organization are applied by all your staff, but also to know your customers’ perceptions and satisfaction of your service delivery. Based on a methodology unique to Lanla, each evaluation is carried out by different customers, who are already clients of your company or interested in becoming so! From understanding in-store experiences to real consumer mystery shoppers, professional mystery shoppers, competitive analysis, and more.

Learn more about our mystery shopper programs

Local Listings and Online Reputation Management

Enhance your local SEO with LOCALTRAC. Manage your Google listings and posts, create response templates and filters, automate review responses, analyze customer sentiments, and much more. Our local marketing tool optimizes your organic search ranking and streamlines the time your resources dedicate to recurring tasks.

Learn more about LOCALTRAC

Positioning and NPS Surveys

Do you know how you compare on the market in terms of customer experience? A comprehensive study of your Net Promoter Score and those of the main competitors in your industry allows you to seize market opportunities and threats. In fact, you will be able to propose actions and budgets to ensure the current and future competitiveness of your organization.

Learn more about Net Promoter Score (NPS) Surveys

One-time Survey

Almost everything is measurable. General satisfaction. Customer behaviour. Franchise or client perception. From one-time satisfaction surveys to perception studies to assess your products and services, we have the right survey for you. Plus surveys featuring purchase behaviour and expectations, as well as brand awareness, equity and engagement.

Learn more about marketing and one-time surveys

Data Analysis and Valorisation

In this age of Big Data, companies have several sources of data at their disposal, but do not necessarily know how to maximize their use. Lanla has a team of professionals at your service to support you in the analysis and understanding of your data to turn the latter into operational tools. We process your data to yield assumptions that allow you to deepen your knowledge of the market and your clientele.

Learn more about data analysis and valorisation

Relationship Marketing

Are you looking for an efficient and targeted way to reach your customers through relationship marketing? Use our PUBLITRAC solution to profile your database, personalize, and automate your email campaigns. Optimize your marketing efforts and the information generated by your digital assets through our dynamic database.

Learn more about relationship marketing

Lanla does more for you.

We measure and manage your customer experience in real time to help you identify your main priorities and exert the maximum impact on your customers.



Our seasoned team of marketing research and business intelligence analysts are capable of interpreting, analyzing, and presenting your data with unrivalled precision


Real time

Results available in real time through our CX platform.



Our team of analysis and statistics experts make the most of your data. We have the ability to analyze your unstructured data thanks to artificial intelligence.

Expert talks for a better customer experience.

Personalized conferences designed according to your reality for guaranteed positive results among your teams.

Are you looking to increase the awareness of your team to the importance of Customer & Employee experience? Christian Watier, Chief Science Officer at lanla, delivers personalized talks at one-off events and at a variety of major business conventions. By constantly monitoring all things Customer/Employee experience, we create talks enhanced by real-world examples and in tune with the latest trends.


“Lanla works with us and our network of more than 300 hardware stores to ensure the consistency and quality of the services we offer our customers. This process helps us develop a strong brand image as well as retain our customers and attract new clienteles.”

Claudie Gervais, Principal Director, Marketing and Business Intelligence, BMR

Our clients

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