Articles & News

Expert articles and news on customer experience and beyond.

Latest content

Faut-il une page web par succursale?
Do You Need a Web Page for Each Location?
Yes, and for a precise reason. Your Google Business Profile…
More
À chaque ville, ses mots clés : quincaillerie, matériaux de construction et centre de rénovation.
Which Keywords Should You Target City by City?
Google already tells you which words your customers typed to…
More
Comment mesurer les résultats de sa fiche Google
How to Measure Google Business Profile Results
Every verified Google Business Profile gives access to a Performance…
More
Ce que Google écrit à votre place
Who Fills In Your Google Business Profile Attributes?
Part of what appears on your Google Business Profile was…
More
La rétroaction a changé d’endroit.
Why Businesses Should Reply to Google Reviews
Google shows three reviews by default on every profile, sorted…
More
Récupérer une fiche Google
How to Claim a Google Business Profile Someone Else Owns
If your Google Business Profile is already claimed by someone…
More
Gestion fiche Google
Who Should Manage a Franchise’s Google Business Profile
Managing the Google Business Profiles of a company with several…
More
Why Your Google Business Profile Matters More Than Your Website
For a multi-location brand, a location’s Google Business Profile is…
More
Customer Experience Metrics: Why Do They Plateau?
Are your customer experience metrics flat despite improvements on the…
More
Google Reviews and AI: What Customers Say About Your Brand
Google reviews describe what customers experience at your locations. Beyond…
More
L'IA en entreprise
What AI Integration Reveals About the True State of Your Organization
AI is not a solution. It is an accelerator. It…
More
Foule de vrais clients
What Makes a Mystery Shopper Program Truly Effective
A well-designed mystery shopper program gives you access to something…
More