Articles & News

Expert articles and news on customer experience and beyond.

Latest content

Two Types of Mystery Shoppers, Two Types of Data
I’m often asked the same question in organizations that use…
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Les erreurs visibles vs invisibles
Why Silent Customers Cost More Than Those Who Complain
And how to hear those who don’t speak up, before they are already gone.…
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Angles Morts CX
92% Compliance, NPS 68, Google 3.6 Stars. Which One Should You Believe?
Why your customer experience data seems to contradict itself, and…
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Moins de 30% de vos clients répondent à vos sondages de satisfaction.
Your Surveys Are Not Enough. And it’s not a questionnaire problem.
How to Measure What 70 to 90 Per Cent of Your Customers…
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App Lanla mises à jour Mars 2026
April 2026 Version Update: Performance Upgrades, Dark Mode & Airport Missions
We’ve refined the Lanla app to deliver a smoother, faster,…
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Marketing local : les leviers pour être visible près de vous
Local Marketing: Actionable Levers to Win “Near Me” Searches
To appear at the right moment, businesses need more than…
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Google met fin à la section Questions-Réponses
Google Q&A by API Is Retiring
Here’s How Businesses Can Stay Visible in AI Search For…
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google update 2025
Google update 2024 2025
Google Local SEO Update: 2024 Proximity and Experience Boost What…
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Why Review Sites Matter More Than Ever for Your Business
Why Review Sites Matter More Than Ever for Your Business
Today’s customers rarely walk into a store or book a…
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Boost Your Visibility: Local Citations, Search Local & Organic SEO
Boost Your Visibility: Local Citations, Search Local & Organic SEO
In the competitive landscape of local search, mastering local citations,…
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How to Optimize Your Google My Business Profile
Create a Google Business Account and Optimize Your Profile
In a hyperlocal digital landscape, being visible at the exact…
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Who Is the Target Audience?
Who Is the Target Audience? Why This Question Is Key to Your Success
Understanding who is the target audience for your business isn’t…
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