Automation
Simplification of marketing automation with PUBLITRAC
Automation
Simplification of marketing automation with PUBLITRAC
Manage your email marketing efficiently
Automate your marketing campaigns in just a few clicks using triggers or segmented lists.
Our PUBLITRAC automation module offers a comprehensive solution to simplify your marketing activities. Define your needs, create diagrams, and automate your processes. With our comprehensive tree of activities and decisions, you can improve the efficiency of your email marketing.
Key benefits of PUBLITRAC automation
Creation of automated campaigns
Set up automated email campaigns based on your customers’ behaviors. Each customer taking a relevant action is automatically included in the appropriate campaign.
Communication opportunities
Identify communication opportunities with your contacts and increase the efficiency of your email marketing. Each interaction of a contact with your digital assets triggers an appropriate response.
Activity and performance reports
Monitor your automated campaigns with performance reports. Evaluate the effectiveness of each email by analyzing consolidated data in your contact profiles. Use this information to optimize your campaigns and achieve better results.
FAQ
What is marketing automation?
Marketing automation carries out actions according to rules defined in advance. For email campaigns, a contact’s behaviour or membership in a segmented list can trigger a campaign. You prepare the messages and workflow, then emails are sent according to the conditions you set. Personalization helps tailor the content to each recipient’s profile.
How can you automate email campaigns?
To automate your email campaigns, start by defining your goal and the contacts you want to reach. Use customer segmentation to identify the right audience, then choose the trigger, messages, delays and conditions for leaving the workflow. Test the journey before activating it. Then review performance reports to adjust the content and frequency of your emails.
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