13 Things To Consider When Offering Survey Incentives

Consumer Products & Retail

October 18, 2016 / 1 min read

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Customer Experience

13 Things To Consider When Offering Survey Incentives

Incentives: you have to ensure that your study participants don’t adopt an “unethical” behaviour.

Incentives are commonly used in research, customer experience and many other fields. Here is a list of 13 elements to consider before inviting respondents to participate in your study. No doubt, the last is the most important: no matter the chosen incentive, you have to ensure that it is not coercive, that is to say, not pushing your study participants to adopt an “unethical” behaviour.

Source: https://measuringu.com/offering-incentives/


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