Businesses now need to ensure that their logo “looks as intended on a purely white background (e.g., if the logo is predominantly white or gray, it may not appear as desired when displayed on a white background).”

What Does This Mean for Your Business?

When users search for your business on Google, your logo can appear in search results and in the Google Knowledge Panel, which is displayed on the right-hand side of the search results. If your logo is white or gray, take the time to review it and make any necessary adjustments to ensure it displays correctly.

We recommend reaching out to a customer success manager specializing in local listings management, who will gladly review everything with you.

Source: Search Engine Land