CX: Make your organization stand out at every step
Consumer Products & Retail
March 3, 2016 / 1 min read
Topics
Customer Experience
Short but accurate demonstration supported by Lanla that makes a compelling distinction between customer service and the customer experience and that brings up in particular an important fact in the customer experience: namely that customers are prepared to pay more for a product in exchange for an exceptional customer experience (due to a perception of a greater quality-price ratio). It is a fact that we have repeatedly observed in multiple businesses we serve.
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