Facebook simplifies displaying temporary service changes

Consumer Products & Retail

April 6, 2020 / 2 min read

Topics

Customer ExperienceLocal Marketing

Facebook simplifies displaying temporary service changes

Please see below an article from Facebook explaining their new function to help you keep your customers informed on how your business is affected by the COVID-19 crisis.

“To help businesses respond to the COVID-19 outbreak, we’re enabling businesses to announce temporary service changes on their Facebook Page and in searches on Facebook. Businesses that have changed how they operate, like fitness studios offering virtual classes or restaurants offering delivery instead of dine-in service, can easily indicate those changes to customers. Businesses that are subject to closures can share that they are temporarily closed.

Updating Temporary Service Changes in Page Settings
This new feature for businesses allows you to indicate your location as “Temporarily Closed”, or select from multiple options under “Open with Service Changes”, like:

  • Online Services
  • Delivery
  • Pickup
  • Other Changes
facebook-options-300x294-1

Businesses that choose “Other Changes” are encouraged to post about special hours for the elderly, access to gift card purchases or similar options.

How Temporary Service Changes Can Appear

When a business makes updates to reflect their temporary service changes, the information can appear on the Page, the Page preview, in search and in curated lists of local resources on Facebook. For example, within Events, if people are looking at a featured list of “Places Offering Delivery”, they’ll see businesses that indicate that their services include delivery. If people search for a local business on Facebook, they can easily see what’s available to them, like pickup and delivery only, or a temporary business closure.”

facebook-closed-en-300x292-1

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