How to Disrupt Your Competition

Consumer Products & Retail

November 28, 2018 / 2 min read

Topics

Customer Experience

How to Disrupt Your Competition

When customer experience is synonymous with convenience. There’s the recipe for standing out from the competition!

In a competitive market, it is essential to make every effort to stand out. Since product and price are elements by which it is increasingly difficult to distinguish ourselves from, customer experience becomes the focal point for many companies.

However, for some industries, a successful customer experience is no longer a distinctive criterion since all companies pay close attention to this element. What more can you do when you and your competitors offer similar products and services in terms of quality, price and customer experience? Which element do you focus your efforts on to stand out from the crowd?

Focus on a convenient customer experience!

Indeed, even before expecting a superior customer experience, consumers first and foremost seek an easy solution adapted to their needs. For example, customers who call you for information and who must repeat their information and situation to each new representative due to line transfers, will likely be very dissatisfied. Despite the impeccable politeness and discourse of each employee involved in the call, the complexity of the process is likely to outweigh the customer experience seeking answers. Make your customers’ lives easier! They will return to you knowing they won’t have to rack their brains.

In the field of customer experience management, the Customer Effort Score is the index used to measure the level of effort deployed by customers so that their requests are processed and resolved. This index can be used as part of a mystery shopper program or even a customer satisfaction survey. You wish to implement one of these programs? Do not hesitate to contact us to discuss this further.

Source: https://hyken.com/customer-experience-2/how-disrupt-your-competition/


Latest news

Private: Making Every Interaction Count with the Customer Effort Score (CES)
Ever had an experience with a company that just felt like way too much work? Long…
More
Customer experience and mystery shopper: The winning duo for measuring and improving customer perception
In today’s economy, customer orientation is the major concern for managers operating in a B2C business…
More
Customer experience, a brand differentiator!
More than ever, customer experience is a brand differentiator, not only for retirement homes, but also…
More
The Importance of Customer Experience in the Senior Living Industry
When discussing the well-being of the elderly, it is essential to consider the importance of customer…
More
Google My Business: How to utilize the “Located in” feature
Is your business located in a mall? A shop or restaurant in a hotel? Or even…
More
Google updates requirements for company logos on their platforms
Google adds another requirement to make sure logos look good against white backgrounds
More
Taking Action to Build Customer Loyalty
How likely are you to recommend this restaurant to a friend, colleague, or family member? It’s…
More
Battle Lines of Customer Loyalty: Promoters vs. Detractors
In our last post, we talked about the importance of Customer Experience and how a Voice…
More
3 Ways To Better Manage Customer Experience
As a proud, hard-working food-service operator, you know every detail counts when it comes to securing…
More
2021 SaaS Awards
PUBLITECH (LOCALTRAC) Shortlisted for 2021 SaaS Awards
More
Google Takes Sustainability to Heart
While sustainability remains a critical core value in most of our organizations, having a sustainable culture…
More
Spotted, 2-Packs on Google Local Search Results
What does it mean when Google is currently in test mode? Is the 3-pack going away?
More
The Nemesis of Your Local Plan…The Idea Behind GMB Duplicates.
Google My Business helps your business get found in local search. When local customers are looking…
More
BACK TO BASICS : WHAT CAN POSSIBLY BE MORE IMPORTANT THAN YOUR WEBSITE HOMEPAGE?
Have you ever thought about what can possibly be more important than your website homepage in…
More
Facebook is making it easier to display temporary service changes
Please see below an article from Facebook explaining their new function to help you keep your…
More