Instagram is officially testing direct messages from the web

Consumer Products & Retail

January 21, 2020 / 2 min read

Topics

Customer Experience

Instagram is officially testing direct messages from the web

Mark Zuckerberg has framed messaging as key to the future of Facebook.

Instagram is finally bringing direct messages to the web. Mark Zuckerberg has framed messaging as key to the future of Facebook.

Starting this month, a “small percentage” of the platform’s global users will be able to access their DMs from Instagram’s website, which should be useful for businesses, influencers, and anyone else who sends lots of DMs, while also helping to round out the app’s experience across devices. The rollout is only a test. The direct messaging experience will be essentially the same through the browser as it is on mobile. You can create new groups or start a chat with someone either from the DM screen or a profile page.

Facebook has increasingly placed a focus on messaging over the past year. Facebook CEO Mark Zuckerberg told The New York Times last spring that “private messaging, groups, and Stories” were the “three fastest-growing areas of online communication.” Instagram Stories are already on the web, and with this announcement, Instagram now allows some of its users to access group chats and private messages from the browser.

Zuckerberg said last year that the company plans to eventually allow Facebook, WhatsApp, and Instagram users to message each other, regardless of the platform they’re using.

Bringing Instagram DMs to the web seems like another push in that direction.


Latest news

Utilite des metriques client
How Metrics Can Transform Your Business
Customer Experience (CX) is now a crucial pillar for the success of any business, and metrics…
More
Local Listings Management
Google Updates Logo Display Requirements
Businesses now need to ensure that their logo “looks as intended on a purely white background…
More
Value vs Cost: 4 Elements Influencing Customer Perception
In today’s competitive marketplace, value is far more than a matter of price. The phrase “value…
More
Simplify every interaction with the Customer Effort Score
Ever had an experience with a company that just felt like way too much work? Long…
More
Customer Experience and Mystery Shopper: The Winning Duo
In today’s economy, customer orientation is the major concern for managers operating in a B2C business…
More
Transforming the Customer Journey in Senior Residences into a Brand Asset!
More than ever, customer experience is a brand differentiator, not only for retirement homes, but also…
More
The Importance of CX in the Senior Living Industry
When discussing the well-being of the elderly, it is essential to consider the importance of customer…
More
Google My Business: How to utilize the “Located in” feature
Is your business located in a mall? A shop or restaurant in a hotel? Or even…
More
Taking Action to Build Customer Loyalty
How likely are you to recommend this restaurant to a friend, colleague, or family member? It’s…
More
3 façons de mieux gérer l’expérience client en restauration
3 Ways To Better Manage Customer Experience in Restaurants
As a proud, hard-working food-service operator, you know every detail counts when it comes to securing…
More
Google Takes Sustainability to Heart
While sustainability remains a critical core value in most of our organizations, having a sustainable culture…
More
Back to basics: The importance of the homepage!
Have you ever thought about what can possibly be more important than your website homepage in…
More
Facebook simplifies displaying temporary service changes
Please see below an article from Facebook explaining their new function to help you keep your…
More
How to manage your local presence during COVID-19
The recent news about the spread of the coronavirus (COVID-19) around the world forces us to…
More
Do you have to close on a temporary basis?
MARK YOUR LOCATIONS AS BEING TEMPORARILY CLOSED
More
Is your business affected by COVID-19
IS YOUR BUSINESS AFFECTED BY COVID-19? HOW TO MANAGE YOUR GOOGLE MY BUSINESS PAGE.
More