Dissatisfied customers who take the time to submit feedback are a gold mine of information for managers. So why not listen to your detractors and watch your company reap the benefits? There are many advantages to giving customer complaints a closer look: not only can they help you identify gaps in your employee resources, but they can also call attention to the major issues hampering your company’s customer service and, therefore, its growth. Keep your ears open and you will see just how valuable detractor feedback can be for your business!

Source: http://360connext.com/3-ways-to-win-big-when-customers-are-furious/