In a market where consumers have greater choices and can further compare the products and services offered, how do you increase their loyalty to your business?

How do you increase the loyalty of your customers in a market where consumers are better informed and where it is harder to influence their consumer habits? In this short text, the author presents 6 tips for increasing consumer loyalty and retention:

1. Emphasizing customer service;
2. Offering incentives and thanking your customers;
3. Maintaining your product quality and services;
4. Emphasizing your competitive advantage;
5. Communicating with your customers / Telling an authentic, sincere story;
6. Being ethical and transparent.

The author ends by highlighting the importance of implementing the tools and metrics that allow you to gauge and analyze the loyalty of your customers over the long term.

Source: https://www.equities.com/news/6-tips-for-increasing-customer-loyalty