Customer service vs experience vs engagement

Consumer Products & Retail

September 7, 2017 / 1 min read

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Customer Experience

Customer service vs experience vs engagement

What are the differences between “customer service,” “customer experience,” and “customer engagement”?

What are the differences between “customer service”, “customer experience”, and “customer engagement”? Even though these concepts are interconnected, each of them requires a separate strategy. In this article, the author explains the main differences between these three concepts and helps us develop specific strategies.

  1. Customer service: The help and advice provided by a company to the customers buying or using their products or services. Customer service is definitely part of customer experience.
  2. Customer experience: The outcome of the interactions between a company and a customer throughout their relationship. This implies integrating physical, emotional and psychological processes during a customer’s journey.
  3. Customer engagement: This represents the resources a business uses to develop a relationship with its customers. It also represents a specific aspect of customer experience.

Would you like to measure these concepts? Why not contact us to set up a customer experience measurement and management program?

Source: https://www.mycustomer.com/community/blogs/wizu/customer-service-vs-experience-vs-engagement


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