Customer service vs experience vs engagement
Consumer Products & Retail
September 7, 2017 / 1 min read
Topics
Customer Experience
Customer service vs experience vs engagement
What are the differences between “customer service,” “customer experience,” and “customer engagement”?
What are the differences between “customer service”, “customer experience”, and “customer engagement”? Even though these concepts are interconnected, each of them requires a separate strategy. In this article, the author explains the main differences between these three concepts and helps us develop specific strategies.
- Customer service: The help and advice provided by a company to the customers buying or using their products or services. Customer service is definitely part of customer experience.
- Customer experience: The outcome of the interactions between a company and a customer throughout their relationship. This implies integrating physical, emotional and psychological processes during a customer’s journey.
- Customer engagement: This represents the resources a business uses to develop a relationship with its customers. It also represents a specific aspect of customer experience.
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Source: https://www.mycustomer.com/community/blogs/wizu/customer-service-vs-experience-vs-engagement