For a customer-centered business to grow, find out what the primary goal of a particular organization needs to be to keep your customers happy.

Businesses are wrong to focus on satisfying already existing customers, while ignoring new ones. Conversely, making an effort to acquire new ones may be enough to stay in business, but achieving customer happiness should be the top goal of any business trying to grow. Any of your competitors can reproduce your products, but none of them will be able to copy the exceptional customer experience you provide your customers. Making sure your customers are happy is not just a way to keep your loyal customers happy, it’s a strategy for gaining new ones. These two goals can and should coexist for a customer-centered business to continue to grow.

Source: https://www.helpscout.net/blog/customer-acquisition-vs-customer-satisfaction/