Ah, packaging! This wonderful tool has the power to forge a connection between consumers and brands. Whether on shelves or online, there’s a magical moment where the product becomes its own spokesperson, telling the brand’s story with all its persuasive power.

During this brief moment of attraction, packaging draws users into the brand experience. Its design combines creativity, aesthetics, and functionality, all centered on the human experience. Connecting with the target audience — customers as individuals — plays a vital role. The message a package conveys differs greatly depending on whether it’s aimed at a mature audience or a younger demographic.

Today, online shopping is taking an increasingly significant share of the market. Packaging must therefore address the convergence of in-person and virtual shopping experiences, which is just as critical as concerns about ecology and sustainability.

Here are three examples of packaging projects we’ve had the pleasure of working on:

01. Domaine Lafrance

We developed several approaches for the naming, logo, and packaging of Domaine Lafrance’s Apple Whisky. This limited-edition product honors their family heritage, spanning three generations, and embodies a refined spirit designed to awaken the senses.
Our work didn’t stop there — Domaine Lafrance needed a virtual showcase worthy of their exquisite elixirs. We performed a complete website overhaul, with a dual mission to highlight their alcoholic beverages and ongoing events. Active year-round, Domaine Lafrance features an orchard, vineyard, bakery, bistro, sugar shack, and distillery.