Linking the Customer Experience to Value

Consumer Products & Retail

March 24, 2016 / 1 min read

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Customer Experience

Linking the Customer Experience to Value

An article that presents this link between customer experience and profitability, as well as the importance of the “moments of truth”.

Such as advocated by Lanla, Customer Experience is directly linked to business’ profitability. This article not only presents this link between customer experience and profitability but focuses as well on the importance of the “moments of truth”, which represent the most important operational moments in the customer’s eye you have to succeed every time you serve a customer.

Source: http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/linking-the-customer-experience-to-value?cid=other-eml-alt-mip-mck-oth-1603


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