Rethinking Retail: A New Customer Focus that Delivers Results
Consumer Products & Retail
March 17, 2016 / 1 min read
Topics
Customer Experience
The advent of social media has undoubtedly shifted the power in the hands of the consumer. Lanla supports this author who reported an improvement in long-term profitability when placing the customer at the center of its priorities (instead of Operations) through the measurement and management of the customer experience.
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