When I first started exploring joining Union it was mainly due to inspiring discussions with the firm partners about their vision; to basically improve the customer experience for everyone through accessible technology and human connection.

Getting into CX signature

They really started to have my full attention when our discussions evolved to how we can build together a distinctive and unique impact on the overall human experience in the workplace. It was clear we were equally passionate about the EX and CX and how one could not exist without the other.
Over the course of the year, while collaborating on defining the Union Institute, it became a real journey to experience how our aligned vision and shared experiences and expertise would be at the core of how we can be of service to others; CX SIGNATURE.
A CX SIGNATURE is basically to honor the unique essence of your mission and your values to grow beyond your product. It is to develop a genuine customer centric culture that transpires in everything that you do.