Is your business located in a mall? A shop or restaurant in a hotel? Or even a department in a chain store? Setting up the “Located in” attribute is a smart way to clarify my business location for both customers and search engines. This ensures your store or department is properly positioned within your Google business listing, which boosts visibility and avoids confusion.

For a few years now, Google has been offering a practical but little-known option: your business is “Located in” another business.

You are able to nest your businesses within the shopping center where your store or restaurant is located, the hotel where your restaurant is located and/or even certain departments and services in your chain brand.

This feature has two purposes:

• Helping your customers find you better.
• Demonstrate to Google that 2 companies are operating from the same address and are not duplicates.

Here is a concrete example of a store in a mall. These locations are generally well known to the public, which makes it easier to find you: