The CEO Guide to Customer Experience

Consumer Products & Retail

October 4, 2016 / 1 min read

Topics

Customer ExperienceMeasuring and ManagingTraining

The CEO Guide to Customer Experience

A guide explaining why you need to consider the whole process of customer experience and not only focus on individual touchpoints.

“The whole is greater than the sum of its parts”. Does that sound familiar? Be sure to read this excellent guide explaining why you need to consider the whole process of customer experience and not only focus on individual touchpoints. Also, the document emphasizes the importance of improving these “moments of truth”, which shape the customer’s perception.


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