Customer feedback is worthless without this one critical element
Consumer Products & Retail
July 6, 2017 / 1 min read
Topics
Customer Experience
Customer feedback is worthless without this one critical element
So you measure customer satisfaction—but what do you really do with your customer feedback and qualitative comments?
Many companies collect and analyze customer feedback, but some are better than others at using the data and turning it into concrete actions. According to the author, only 15% of organizations that collect and analyze customer feedback actually drive change in their business with that information. This article outlines the steps required to make the right changes based on customer feedback.
Source: https://www.genroe.com/blog/customer-feedback-critical-element
